Telecommunications

The carriers and other service providers are launching next generation services as part of embracing this revolution. These services require a paradigm shift in the framework of measuring strategic and operational aspects. Business intelligence and analytics assume greater importance than ever in this scenario. Today’s business becomes responsible for stitching together several customer, service and enterprise metrics for analysis and reporting. 

Types of telecommunications data

SuperSTAR is being used by many telecommunications service providers to better understand the needs of their business be it by optimising customer relationships, controlling risk or simply establishing the right strategic objectives—without tying up crucial resources. SuperSTAR enables the organization to quickly implement effective business strategies, increase customer loyalty and grow customer accounts and execute more successful marketing campaigns.   

The solution generally aims to:

<  provide access to clean trustworthy data—a core asset of the organization

<  eliminate the hassle of having to develop customised data architectures and analytical  applications from scratch

<  assist the telco provider in meeting service delivery goals

<  develop simple reporting capabilities that allow a provider to measure and trend key performance metrics

<  develop complex reporting capabilities that allow an organization to uncover problems and discover new opportunities

<  develop statistical models that predict customer needs and behaviors

SuperSTAR will be used to:

<  analyze and provide information on the call time, duration, plan, carrier and network performance

<  provide reports and statistics on various mobile or fixed line plans

<  give 15-minute snapshot network performance reports that are rolled up into hourly, daily and monthly reports

<  provide the ability to provide access to time series data stored at the micro level

<  automatically generate standard reports that can be easily customized by the user

<  offer full ad hoc tabulation capability

From this, a rolling time series database is created to provide historical analysis with data being stored at the lowest granular level of time.

Data categories often include:

<  Network subscribers (fixed, mobile etc.)

<  Quality of Service that a carrier provides

<  Traffic that a carrier needs to cater for

<  Tariffs for its call charges

<  Revenue / Investment goals of the organization

 

Please contact us to discuss your requirements.

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